Google Analytics Course

Course Overview

Google Analytics online training shows new users how to create an account, create data files, and use tracking code. Our expert faculty will share their hands-on experience through real-time projects. Learn how to navigate the Google Analytics interface and shortcuts. The google analytics course also shows you how to analyze critical audiences, acquisition and behavior reports, and set goals, and track campaigns. Our google analytics course will help you or your team take a planned approach to Google Analytics and gain valuable insights from it. Our google analytics certificate will make you an expert in setting up and managing filters, creating custom channel groupings, and interacting with segments. By the end of the course, You will learn techniques to customize Google Analytics for your business and understand advanced reporting to improve the effectiveness of your digital marketing.

Google Analytics Course Key Features

Fundamentals of Google Analytics
Provide you with important Google Analytics interview questions
Guidance in building a good Google Analytics resume
Provide you with Google Analytics training material for self-study
Mock tests, Mock interviews
Schedule your timing as per your convenience
One on One sessions

Who should take google analytics online training ?

This course is ideal for small business owners, entrepreneurs, marketing personnel, social media specialists, and MBA students who want to learn how to grow business and careers with google analytics. Freshers looking to pursue a career in Google Analytics can also opt for this course.

Top Hiring Company

Industry Trends

Course curriculum / Syllabus

Introducing Google Analytics

Why digital analytics?
How Google Analytics works?
Setting up Google Analytics
Setting up views with filters

The Google Analytics Interface

Navigating Google Analytics
Understanding overview reports
Understanding full reports
Ways of sharing reports
Setting up dashboards and its shortcuts

Basic Reports

Workings of Audience reports
Workings of Acquisition reports
Workings of Behavior reports

Basic Campaign and Conversion Tracking

How to measure Custom Campaigns?
Understanding of Campaigns Tracking with the help of URL Builder
Measure business objectives using Goals
How to measure Google Ads campaigns?
Course review and next steps

Data Collection and Processing

Google Analytics data collection
Users and sessions categorization
Application of configuration settings
Report Generation from stored data
Measurement plan creation

Setting Up Data Collection and Configuration

Organize your Analytics account
Set up advanced filters on views
Create your own Custom Dimensions
Create your own Custom Metrics
Understand user behavior with Event Tracking
More useful configurations

Advanced Analysis Tools and Techniques

Segment data for insight
Analyze data by channel
Analyze data by audience
Analyze data with Custom Reports

Advanced Marketing Tools

Introduction to remarketing
Better targeting with Dynamic Remarketing
Course Summary

google analytics course FAQ’s:

1.What is Google Analytics?

Google Analytics is a web analytics software used to track and collect information about website visitors, from geographic information to demographic information such as age, race, gender, etc.

2.Which are goal types in google analytics?

Google Analytics consists of four types of goals

URL destination
Events
Duration
Page per session

3.How do I get Google Analytics certification?

Google Inc. provides the certificate it consists of 70 questions with a 1.5-hour duration to answer them. They are conducted online and are free of cost.

4.What if I miss the class?

We will reschedule or provide you with a recording of the missed session and Google Analytics videos for self-study.

5.Can I attend the demo?

Yes, you can attend the demo and clarify your concerns.

6.Do you provide job placement services?

Yes, we provide job placement services.