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google analytics course

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google analytics course

Google Analytics Training

Google Analytics tools to grow your business through intelligent data collection and analysis. Google Analytics is the most accepted tool for measuring website performance. This Google Analytics online course will give you a comprehensive understanding of the principles behind this data driven framework. You'll be educated on configuring code, setting goals, analyzing web traffic, demographics, browsing habits, create dashboards and custom reports. Our Google Analytics training will help you establish roles like Google analyst, web analyst, business analysts, web analytics consultant, and many more critical posts in the organization. This course effectively clarifies the Google Analytics Certification exam and help you land high paying Google Analytics jobs.

Course Overview

Google Analytics online training shows new users how to create an account, create data files, and use tracking code. Our expert faculty will share their hands-on experience through real-time projects. Learn how to navigate the Google Analytics interface and shortcuts. The google analytics course also shows you how to analyze critical audiences, acquisition and behavior reports, and set goals, and track campaigns. Our google analytics course will help you or your team take a planned approach to Google Analytics and gain valuable insights from it. Our google analytics certificate will make you an expert in setting up and managing filters, creating custom channel groupings, and interacting with segments. By the end of the course, You will learn techniques to customize Google Analytics for your business and understand advanced reporting to improve the effectiveness of your digital marketing.

Google Analytics Course Key Features

  • Fundamentals of Google Analytics
  • Provide you with important Google Analytics interview questions
  • Guidance in building a good Google Analytics resume
  • Provide you with Google Analytics training material for self-study
  • Mock tests, Mock interviews
  • Schedule your timing as per your convenience
  • One on One sessions

Who should take google analytics online training ?

This course is ideal for small business owners, entrepreneurs, marketing personnel, social media specialists, and MBA students who want to learn how to grow business and careers with google analytics. Freshers looking to pursue a career in Google Analytics can also opt for this course.

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Course curriculum / Syllabus

Introducing Google Analytics
  • Why digital analytics?
  • How Google Analytics works?
  • Setting up Google Analytics
  • Setting up views with filters
The Google Analytics Interface
  • Navigating Google Analytics
  • Understanding overview reports
  • Understanding full reports
  • Ways of sharing reports
  • Setting up dashboards and its shortcuts
Basic Reports
  • Workings of Audience reports
  • Workings of Acquisition reports
  • Workings of Behavior reports
Basic Campaign and Conversion Tracking
  • How to measure Custom Campaigns?
  • Understanding of Campaigns Tracking with the help of URL Builder
  • Measure business objectives using Goals
  • How to measure Google Ads campaigns?
  • Course review and next steps
Data Collection and Processing
  • Google Analytics data collection
  • Users and sessions categorization
  • Application of configuration settings
  • Report Generation from stored data
  • Measurement plan creation
Setting Up Data Collection and Configuration
  • Organize your Analytics account
  • Set up advanced filters on views
  • Create your own Custom Dimensions
  • Create your own Custom Metrics
  • Understand user behavior with Event Tracking
  • More useful configurations
Advanced Analysis Tools and Techniques
  • Segment data for insight
  • Analyze data by channel
  • Analyze data by audience
  • Analyze data with Custom Reports
Advanced Marketing Tools
  • Introduction to remarketing
  • Better targeting with Dynamic Remarketing
  • Course Summary

google analytics course FAQ’s:

1.What is Google Analytics?

Google Analytics is a web analytics software used to track and collect information about website visitors, from geographic information to demographic information such as age, race, gender, etc.

2.Which are goal types in google analytics?

Google Analytics consists of four types of goals

  • URL destination
  • Events
  • Duration 
  • Page per session

3.How do I get Google Analytics certification?

Google Inc. provides the certificate it consists of 70 questions with a 1.5-hour duration to answer them. They are conducted online and are free of cost.

4.What if I miss the class?

We will reschedule or provide you with a recording of the missed session and Google Analytics videos for self-study.

5.Can I attend the demo?

Yes, you can attend the demo and clarify your concerns.

6.Do you provide job placement services?

Yes, we provide job placement services.

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Mock projects

Real world project samples for practical sessions